Bridging the gap (and a good old whinge)
I’ve had enough. I’ve had enough of all the hype about ‘social media’, ‘social business’ … and other trendy terms that get thrown around by people who probably can’t even define them. I’ve had enough...
View Article3 questions every business leader must ask about social technologies
‘Social Business’ is everywhere. Search Twitter’s user base and you’ll find thousands of experts in ‘social business’. Google the term and you’ll turn up millions of solutions, reports, whitepapers,...
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Social Media or Content Marketing? There are bigger questions.
I read an interesting blog post last week by Mark Schaefer about the relationship and difference between a ‘social media strategy’ and a ‘content marketing strategy’. The post suggests the latter term...
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